Insurance Marketing – How to maximize strategic alliances to get more recommendations
A quick reference list for your attention. References … my favorite form of insurance marketing.
One of my network partners, drop me an e-mail the other day and wants to go to lunch. I guess he a fellow independent insurance broker who thinks it would be a strong strategic partner for my company and I odd, I know this company, and they are good … It is a competitor of sorts. I enthusiastically agreed to a meeting at one of my fav – YardStore in Irvine Spectrum. Mmmmmm AHI fresh salads.
In a nutshell – the lunch meeting went well [imho] and we are ready to circle back next week and think about how "pro-active" not passively accept any other company in our marketing plans insurance for all rest of the year.
I bring this meeting lunch for two reasons. Sometimes we are so focused on asking [or is it begging / v ES] our clients to the subsidies, we are developingTunnel Vision. Here's what I mean.
This related to some of your questions go Referral experiences?
To Self: How did the world-renowned guru of affiliation request script go back?
E 'was ….
.. Joe, I compensated in two ways … bla bla bla …
.. Bob, I have a list of some companies in your industry, I have tried to meet you here and see if one of them …? Blah …
Dang – that is so uncomfortable – I'm not… oh forget ….
Frankly, I'm of the mindset that customers ask advice directly – not face to face with the most effective way to obtain quality presentations. Blasphemy you think you have to … I realize – but listen.
Sets the current relationship with the customer in a state of imbalance really the most effective system of insurance marketing, you can contact for advice? Unbalanced say – what I mean? Its unbalanced now.They initially proposed, requires a solution for the customer. It reviews and decided to take on the solution. They paid for this solution you provided. They are happy. Value is in equilibrium.
Now you come and put out of balance. You are now asking more than what had originally planned to do. You are now asked to put their reputation on the game effectively. However, there is little or no value you can offer them in return would alsoBalanced relations are satisfied when your request. Therefore, we feel uncomfortable and become even more uncomfortable [in most cases].
Point of these last 3 digits – there are other more productive approaches to the systematic production of high quality recommendations. A bit out of the box 'and think strategically – not just the old mantra School …
This is a different lunch insurance marketing lesson learned from this meeting, and because it was aexample. I do not look only for 1-1 references of people. I spend my time articulating strategic Referral reports the nature of business people, strategic alliances are important for me and my business. They not only know the types of clients that I like to do so, but they also know, [because I have always warned them automatically with a system] that would be a good partner. Someone who is not just a transfer – but a source of reference in progress.
Not only huntingReferences to the sale of insurance. Strategically hunting for other hunters. Need a large network of entrepreneurs who know how to develop and know what you're doing. The key is to keep these relationships effectively over time. I'm so "effectively" manage all these relationships is with a system.
I had the pleasure of meeting one of the persons related business on the planet in one of his classes. Dr. Ivan Misner – Founder / CEOinternationally renowned BNI / Business Network International. He told us everything in his lecture, which he uses to manage its huge network SYSTEM. E 'in his book "Truth or deception" on page 148 Some of the most important authorities on the recommendation of marketing such as Tom Hopkins, Bob Berg, and Bill Cates, among other things with this system. You'll enjoy it, and so your customers and strategic partners for reference. See the proven system that they use – link to details below.
